Social Media/Content Manager

Social Media/Content Manager:

Administer the company’s social media marketing and advertising. Administration includes but is not limited to:

  • Deliberate planning, strategy and goal setting

  • Development of brand identity, awareness and online reputation

  • Content management (including website)

  • SEO (search engine optimization) and generation of inbound traffic

  • Cultivation of leads and sales

  • Reputation management

  • Social outreach and information on pandemic as it relates to your business/industry

  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)

  • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

  • Create a regular publishing schedule and promote content through social advertising.

  • Leverage the right tools to manage your content. I recommend PostPlanner and Buffer, however there are many tools that can/will fit your needs.

  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

  • Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)

  • Manage or oversee all social advertising campaigns.

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:

  • Turning fans into customers.

  • Turning customers into advocates.

This is a remote, part-time position. Specific titles and/or duties for this position may also include:

  • Digital Marketing Manager

  • Content Marketing Manager

  • Customer Experience Manager

  • Community Manager